About Us

Blue Line Financial Services was started to address the unique bookkeeping needs of first responder unions.

Our financial experts are ready to work for you and will keep your financial management in excellent care.

Business owners pay attention to each expense and expenditure. Union Treasurers are often unable to dedicate the time and perseverance to this bookkeeping task. It is not uncommon for some of the larger invoices received to be in error by thousands of dollars (always in their favor). Blue Line was founded to help those who help us.

Bookkeeping desktop items

Joe Evans

Joe Evans, Owner

Joe understands service to country and others having spent ten years in the Marine Corps as an F-18 pilot. After his military service he earned his MBA at UC Davis, going to work at PricewaterhouseCoopers upon graduation. Although he enjoyed the career path available at PwC, he was drawn to the more personal interaction that working with small businesses allows.

Joe has over ten years of experience working with small companies in the Santa Cruz area. From Vice President of a mobile-marketing company to CFO of a start-up brewery, he has a proven track record of bringing MBA level solutions to unions and small companies.